In the same way that Apple Macs gained market share once they were capable of running Windows (even if a majority of Mac owners don't use it), being able to advertise iTunes support in the Windows Store is a way for Microsoft to talk up the compatibility options and strengthening ecosystem of Windows 10's store, even if most people don't use it, either. What's less clear is whether those eyebrows went up in joy or horror - Apple's iTunes isn't technically required if you want to use an iPhone any longer, but it still enjoys widespread mindshare, and can be used for local backups, software updates, and playlist management.īringing iTunes to the Windows Store is a significant feat (Opens in a new window) for Microsoft, even if the actual need for the software isn't what it once was.
Microsoft's Terry Meyerson raised eyebrows on Thursday when he announced Apple would bring iTunes to the Windows Store.
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